How were the outstanding results achieved for the company?
Comprehensive keyword research yielded clear results, and we were able to identify over 40 relevant keywords right from the start.
Before we even launched the campaign, the website underwent an extensive overhaul. We wanted to create the optimal user experience for potential customers and laid the foundation with a modern and user-friendly website.
To ensure all inquiries are successfully captured and that Google receives all data, we have implemented conversion tracking in several relevant places on the website.
After the foundation was laid, the campaign setup began. This was clearly structured across the different performance areas. These were then divided into subcategories via ad sets and received relevant ads to achieve high CTRs.
Ongoing adjustments to (negative) keywords, ad sets, and ads were regularly made. This allowed for continued improvement in results and ROI. Furthermore, a clear target CPA was calculated and achieved.
Based on data from Search Console and Ahrefs, it is clear that the company ranks on the first page of Google for all of its key services.
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