How were the outstanding results achieved for the company?
Extensive keyword research for the pool renovation sector in Bavaria led to a large selection of relevant terms that could be clustered into different groups.
The website has been completely overhauled to enable a modern digital presence. User experience was the main focus, as was the presentation of previous projects, which leads to a high level of trust.
Conversion tracking has been installed at all customer touchpoints with the sales team. Additionally, the CRM has been connected to Google Ads via Zapier to also measure and forward offline closings to Google.
A clear campaign structure for the various areas and renovation measures led to better results and clearer performance evaluation.
After just a few days, we've already achieved over 30 conversions and were able to steadily increase the budget and adjust the bidding strategy to Target ROAS. This was only possible because the exact cost per lead was determined by the client.
Based on data from Search Console and Ahrefs, it is clear that the company ranks on the first page of Google for all of its key services.
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