How were the outstanding results achieved for the company?
Extensive market research was conducted and keywords were analyzed. 25 relevant keywords emerged at the beginning.
By strategically building landing pages for each service, high relevance and conversion rates were ensured.
Conversion tracking was a crucial factor, enabling all data to be transmitted to Google. In addition to integrating various tracking codes, offline conversions were also transmitted via CRM.
A clear campaign setup and structure made it possible to reach different target audiences and identify the best keywords. Additionally, retargeting ads were run via display to bring back and convert potential customers.
After a few weeks, there were already enough conversions to switch the bidding strategy to Target CPA, which increased the quality of leads while simultaneously reducing costs.
Based on data from Search Console and Ahrefs, it is clear that the company ranks on the first page of Google for all of its key services.
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